A brand audit that tells you where you stand before you spend.
The Insight Audit is phase one of our method. In five working days you receive a written diagnosis of your position: how buyers see you, how competitors present themselves, what your channels say and measure, and a baseline on four indicators. Fixed scope, fixed investment, deductible from the strategy work that follows.
Do we need a rebrand, a new website, or a campaign?
Usually nobody knows, because nobody has looked. The audit replaces the opinion in the room with a read of the market, and tells you which of those three questions is the right one.
Six parts, five working days.
- 01
Clarity Session
Ninety minutes with your leadership team. Who your client is, who feels the need, what hurts them, and what you offer against it.
- 02
Buyer read
Who feels the need, what they search for, how they choose.
- 03
Competitor benchmark
Positioning, message, channels and proof of five to eight alternatives.
- 04
Channel audit
Website, search presence, AI search presence, LinkedIn, PR and events.
- 05
Baseline
The four indicators, in numbers, today: branded search, direct traffic, inbound leads who already know you, price accepted.
- 06
Diagnosis and review call
A written diagnosis of ten to fifteen pages, and a call to walk through it with you.
Option: Couture Session. A 90-minute strategy session after the audit, to set priorities and the first decisions.
Before and after.
Before
Opinions about the brand, a budget split by habit, a sales team explaining the company on every call.
After
One written position, a baseline, and a list of what to do first and what to stop.
Questions about this service.
A Clarity Session with your leadership team, a buyer read, a benchmark of five to eight competitors, an audit of your channels including search, AI search, LinkedIn, PR and events, and a baseline on four indicators. You receive a ten to fifteen page diagnosis and a review call.
Five working days from kick-off.
B2B companies in the UAE and the GCC with a high-ticket offer, and European companies planning their entry.
Yes. If you continue into Find and Lead, the audit investment is deducted from the strategy work.
Then it says so, in writing, and you have saved a campaign.
Five days to know where you stand.
Thirty minutes, no pitch. We agree the scope on the call and the audit starts when you are ready.