A fractional CMO in Dubai who brings the strategy, the plan and the hands.
A fractional CMO is a senior marketing lead who works inside your company part time. We bring the strategy, the plan and the hands: we set the position and the goals, direct the channels and the people who run them, and report what changed against the baseline. It ends when your team, or a hire, can carry it.
Do we need a CMO, an agency, or someone in between?
If the position is unclear, you need strategy before channels, and that is a CMO's work. If the position is written and you need execution, an agency can do it. Most B2B companies in the GCC sit between the two: too early for a full-time CMO, too important to leave to a supplier that sells services.
Four parts, written down before we start.
- 01
Scope
What the role covers, written down: the strategy, the plan, the channels and the people you direct. We agree it before we start, and review it at fixed points.
- 02
Cadence
A fixed working rhythm inside your company: priorities set, work reviewed, decisions made. Part time, with a rhythm your team can plan around.
- 03
What is included
The position and the goals, the plan for the channels, the direction of agencies and freelancers, and a written reading of the four indicators against the baseline.
- 04
How it ends
The engagement is built to end. When your team, or a full-time hire, can carry the strategy, we hand over the plan, the reporting and the people.
Before and after.
Before
Marketing decisions made by whoever is loudest. Suppliers each doing their own thing. No one accountable for what changed.
After
One person directing the work against written goals, a plan your team understands, and a regular reading of what moved.
What you receive.
- A written position, goals and plan for the channels.
- Direction of the people and suppliers who execute.
- A regular written reading of the four indicators against your baseline.
- A handover when the engagement ends.
Questions about this service.
A senior marketing lead who works inside your company part time. They bring the strategy, the plan and the hands: setting priorities, directing the channels and reporting what changed. It suits companies that need a CMO's judgement without a full-time hire.
If the position is unclear, you need strategy before channels, and that is a CMO's work, not an agency's. If the position is written and you need execution, an agency can do it. A fractional CMO sits between the two: the strategy, the plan, and direction of whoever executes.
Start with Read if you do not know where you stand. Start with Lead if the position is written and the market still does not know you. If you are unsure, begin with the Insight Audit: five working days, fixed scope.
We guarantee the method and show every step. We do not promise numbers: the result depends on your offer, your market and your timing. What we do promise is goals, a baseline and a written read at fixed points, so you can see what changed.
Strategy, plan and hands.
Thirty minutes to talk through what you need directed, and for how long.