Insights
Notes on positioning, the GCC market and visibility, written for the person who signs the budget. Each article opens with the answer.
How to measure the impact of branding.
You can measure the impact of branding if you set goals before the work starts. Pick four indicators: branded search, direct traffic, inbound leads who already know you, and the price buyers accept. Record where each stands today, then read them again at fixed points over a timeframe agreed in advance.
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How to measure the impact of branding.
The four indicators we read, how to set a baseline, and the timeframe each one needs. Written for CEOs who are asked “but does it bring sales?”.
Questions that need more than a FAQ answer.
Tell us what you are trying to work out. The good questions become the next article.